WWF: “If you are not sustainable in the long term, you won’t exist as a business.”

Speaking at the CCC Summit in Gothenburg 19 June, Mats Landén of WWF stressed the importance of business building sustainability into their business models.

“From the business perspective, sustainability is at the end of the day really what needs to happen as a standard procedure for any business. Simply speaking, if you are not sustainable in the long term, you won’t exist as a business,” he said.

Volvo CE which hosts the CCC low carbon construction project, is a member of the WWF Climate Savers programme.

“Just being here (at the CCC Summit) is a very nice demonstration of what Volvo CE is trying to achieve in terms of connecting the different players in the value chain together and make them look into each others issues and try to find commonalities and that is really the way to do it. And probably the only way to really succeed with tough targets,” he commented.

Discussing the CCC project he said: “I think so far it has been an interesting journey and there is more to come but the interesting thing is where you let the different players give their own perspectives of these joint challenges. And also doing it with quite some depth. You really need to dig quite deep down to understand where the challenges are.”

For companies to incorporate sustainability thinking, they have to lift their eyes and prolong the perspective. “That’s the only way to take real profitability and sustainability into account,” he concluded.

See CCC Summit press release

See CCC Summit Roundup page here

 

Full interview with Mats Landén,
Head of Corporate Partnerships, WWF Sweden

Having the CCC Seminar in Gothenburg what does it mean for the connection and partnership between Volvo CE and WWF?

Just being here is a very nice demonstration of what Volvo CE is trying to achieve in terms of connecting the different players in the vale chain together and make them look into each others issues and try to find commonalities and that is really the way to do it. And probably the only way to really succeed with tough targets.

What is your experience so far of the CCC Seminar? Any specific highlights?

I think so far it has been an interesting journey and there is more to come but the interesting thing is where you let the different players give their own perspectives of these joint challenges. And also doing it with quite some depth. You really need to dig quite deep down to understand where the challenges are.

Companies need today to contribute to a sustainable world and environment. How do we achieve sustainability in a world grounded in profit?

This is a very tricky question to achieve sustainability with the current economic model because, frankly, the time horizons are too short and you don’t internalize all real costs that should be taken care of. So what you really need to do, and that goes for business as a whole, you have to lift your eyes, you have to prolong the perspective. That’s the only way to take real profitability and sustainability into account.

What does sustainability mean to you personally as an ambassador to WWF?

From the business perspective, sustainability is at the end of the day really what needs to happen as a standard procedure for any business. Simply speaking, if you are not sustainable in the long term, you wont exist as a business.

 

 

 

July 19, 2018
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